Television is the Holy Grail for those seeking to increase brand awareness. It is considered the most glamorous of the media options for a reason. But is it the right outlet to share your message? It could be if you
How to Get Your Book in the News

Breaking news is a common occurrence in today’s fast paced world. Here are a few tips for taking advantage of this situation to showcase your expertise: Watch the news and react accordingly Keep an eye out for news stories that
Can Public Speaking Engagements Be Detrimental to Your Image?

If you are wondering if public speaking is a good idea to help promote your project or if it is a waste of time, then keep reading! Public speaking can have its advantages and disadvantages. It depends on the person
How to Use Instagram to Boost Your Brand’s Image

White Media Agency knows that images have the ability to stir memories, create an experience, and provide a glimpse into the heart of business. Sounds lofty but true. A picture is worth a thousand words so what is your business
How to Use the Right Images on Social Media

Social media is visual and reaches an audience with nice, crisp images. Some images are better than others so taking the time to post the right ones is essential to creating a high end, competent brand image. Look for these
3 Social Media Missteps and How to Fix Them

Social media is a landmine of mistakes waiting to happen. You can minimize those mishaps by taking extra care in how you navigate your social media presence. Start by taking these situations under consideration: Platforms Not Integrated Having multiple social
Facebook Live – What You Need to Know for Your Business

Facebook added the feature of live streaming to its platform and you may have noticed friends and family and tons of businesses using it. You might wonder if this tool is right for your business and the quick answer is
Social Media Hashtagging – Do’s and Don’ts

There is such a thing as too much of a good thing. Hashtags fall into this category. Social media platforms are searchable by hashtags and keywords so it’s easy to think that the more hashtags you use, the more you
Making the Most of Instagram

Just because you set up an Instagram account doesn’t mean followers will fall into your lap. That takes some work and creativity. With a little time and effort, you can grow your Instagram following and impact your brand awareness. To
Picture Yourself on Instagram

Not on Instagram yet? Think it’s too hard to get started? Well, it’s easier than you think to set up an account and start populating it with great visual images that speak volumes about you and your brand. Now let’s