The overall audio of a podcast is so important. Just as important as the business you may be prompting in the podcast. Think of it as a brand extension and think of how to get the most out of the opportunity to expose your brand to a target audience. If you are going to do a podcast, the best way to maximize the brand is through effective, clean and concise editing. A podcast needs some work after the raw recording is completed and this is where editing can polish up the rough spots and make your brand shine.
Here are five tips to keep in mind that can affect the editing your podcast:
- Have the right tools and know how to use them
There can be a learning curve when starting out using editing software. With that in mind, learn how to use it. Take on online classes or view tutorials whenever possible. Use templates when you can to streamline the process. Free tools are ok but just like any technology, the newer it is, the better it will perform so upgrade when you can afford to do so.
- Plan your podcast
Spontaneity can be great when the ramifications are small or you just want to have a little fun. Not so much when you face laboring through editing a podcast. You can cut down on editing by doing it right the first time meaning structuring the story angle and what kind of content you want to discuss, where you want transitions and lead-ins to occur and know the subject matter well so you can have a smoother conversation. You may want to create a loose script to help guide you.
- Perfection is NOT necessary
Podcasts are meant to be approachable and express a one-on-one relationship with the listener. Don’t edit the content to within an inch of its life by taking every single little mistake out of the podcast. Again, planning the podcast should help reduce this but should you have too many “umm” or “yeah” word in the audio, don’t try to take out all of them. Relax a little and edit out the major distractions and keep a few minor missteps so your listener knows your human!
- Allow for extra content
Record more material than you think you need. Industry standards suggest that for every 5-10 minutes of recording, it will yield one minute of audio after editing.
- Make corrections when recording
You can make corrections while recording if you simply restate the information in its entirety. If you know you want to restate your last sentence, pause then restate it. When you go to edit, you can easily edit out the incorrect phrase without affecting the corrected phrase.
Editing a podcast with attention to detail but with room for a more organic feel is key to a podcast that sounds approachable and entertaining.