3 Reasons to Get Personal…With Your Brand!

3 Reasons to Get Personal…With Your Brand!

Self-promotion feels selfish, right? Most of us think of over-the-top bragging, all eyes on you, a me-me-me mentality as the cornerstones to self-promotion. And you might be right. Self-promotion’s focus is self-centered in nature, possibly to the detriment of your goal. Instead of focusing on self-promotion, focus on the external value that personal branding can provide.

  1. What’s the difference?

In basic terms, self-promotion focuses on what YOU need and personal brand focuses on what you offer, what you give that is valuable to someone else. Are you an expert in your field? Let your personal brand reflect it. Are your credentials impressive and industry-recognized? Tap into that prestige with your personal brand. It is how you represent yourself online and offline.

Your value can and should be leveraged. To get started, jot down a few ideas that encapsulate your expertise and strengths that resonate with your audience. Now you are on your way!

2. Why is a personal brand important?

By establishing your personal brand, you tell the world where your expertise lies. It’s the foundation for the trust you will build with your core audience. A personal brand is your introduction and reinforces why you are the guardian of the information you want to share.

3. How do I get started?

There are a few things you can do to begin creating your personal brand. A good starting point is developing a personal brand statement. Remember those ideas you jotted down a few minutes ago? Let’s get those out and use them for your statement. Create a one-line objective that pops out and succinctly tells who you are, what you offer, and how you are different from the rest. To get the ball rolling, use the classic “I help ___ do ___”. How do you positively affect outcomes and bring value to your audience?

Here are a few examples:

I help small businesses build big brands that energize sales in the marketplace.

I help manufacturing organizations focus and align their operation for increased customer satisfaction.

Or you can keep it simple – Empowering marketing evangelists to inspire.

Make your new statement the cornerstone of your brand. Update your LinkedIn headline, your Twitter, or other social media footprints. Personal branding doesn’t have to be scary. Take a deep breath and start visualizing your expertise and what you have to offer. Above all, stay authentic and let the real you shine through!

How Television Can Empower Your Brand

How Television Can Empower Your Brand

Television is the Holy Grail for those seeking to increase brand awareness.  It is considered the most glamorous of the media options for a reason. But is it the right outlet to share your message?  It could be if you know that you can:

  • Reach a wide audience

Television can reach tens of thousands of viewers on a given day, possibly hundreds of thousands.  An opportunity to interview on a local show or the news means you reach individuals who don’t know about you.  This is a great time to educate them about you and what you have to offer!

  • Become an authority regularly seen on the news

When pitching to a producer, send a clip of a past interview.  The more television appearances you make, the more other media outlets want to interview you.  This could result in consistent exposure for you. Television news teams want to go with a proven and experienced interviewee who can give them the content they need to create a story.

  • Opportunity for a call to action

You are not necessarily encouraged to “sell” anything during a news interview but you can ask if your website or twitter handle or something of that nature can be included with your name on screen.  If doing a local lifestyle interview, you can generally go more in depth on your project, talk about any upcoming events and discuss your web presence and social media handles.

Television can be a major boost for a project to take off to the next level. Take advantage of that air time to get your name out there!

Go here if you’re ready to be the recognized expert in your field while making great money.