Starting your second act after a fulfilling career can be exciting and nerve-wracking. Maybe you’ve reached retirement age but playing golf all day doesn’t appeal to you. Maybe you’ve done well in an industry that allows you the ability to be financially secure at a younger age and you are ready for a new challenge.
How can you parlay your legacy into a new passion? How do you repackage the lessons you’ve learned throughout your career for a new adventure? The foundations of your success can be utilized to build on your future aspirations. Here are three ways to extend your legacy into your next passion project.
You’ve amassed a contingent of professionals and business contacts over your career. Put that network to use by consulting. Your experience is your calling card. As a proven subject matter expert in your field, you can parlay that background into an industry-specific service working with clients on strategy, planning, and problem-solving, and helping clients develop business skills and knowledge. These topics range from designing a business model or marketing plan to determining which marketing techniques to use and how to use them. The sky’s the limit!
Professionals and businesses alike who need a jumpstart to the next level could certainly benefit from your wisdom. Sharing the secrets to your winning formula as a business leader is a logical step towards constructing your legacy.
Seek out the professional organizations you belonged to or that are prominent in your industry and begin a public speaking career to extend your legacy. You are a cherished member of your professional industry so reaching out to speak at the next conference or a monthly meeting is a no-brainer especially if you are still a member of an organization. Public speaking strengthens your reputation, enhances your personal brand, and gives you an opportunity to build your legacy in front of a captive audience.
Facilitate the next career move of an up-and-coming professional as a career coach. Career coaching is an opportunity to help others make smart, strategic decisions whether they are a student starting their first job, a mid-career manager seeking promotion opportunities, or a seasoned executive ready for their own professional exit. Regardless of what career stage someone is in, they can always benefit from a career coach.
Retirement is not the end of the road for most of us. And the most successful individuals shouldn’t keep their amazing secrets to success, well, a secret! Your legacy can flourish and thrive by taking a few steps to ensure you give it room to grow.
Should you go it alone or enlist the help of a speaker agency to book your presentation engagements? Unless you’re a master negotiator, have a great legal mind for contracts, or lots and lots of time to make lots and lots of cold calls and send emails then a speaker agency may be right for you.
1. What can an agency do for me?
A good agency can leverage its long-standing relationships with corporate and event management teams to get you on their radar. Because agencies are compensated based on booking speaking engagements, they want you to succeed! And an agency with a solid reputation will use that goodwill to influence prospective organizers to give you that much-needed chance to shine.
2. What will an agency not do?
Agencies have influence but they cannot guarantee you any bookings. They can only provide you with a plausible option for their clients’ needs. Should the event be interested and want to take things a step further, then it is up to you to work your magic. Once you are booked, the agency could help you manage billing and contract negotiations for your services but that is not a given. You will have to inquire as to what details the agency will assist you with like correspondence, follow-up, planning, and logistics.
3. What next?
When seeking the services of an agency, find one that fits with your core message. Agencies can and do specialize in topics like political or motivational speakers. Within the agency, ask for and find a representative who can work with you one-on-one. A rep who can get to know you and what you want to accomplish will be the most beneficial to you and your aspirations. They can help you define your goals and provide best practices for marketing yourself to potential clients.
Speaker agencies can help you overcome potential hurdles especially if you are new to the industry. It will be up to you how closely you want to align with an agency or if you want exclusive representation. For those who are booking their own events, this may not be the best route. Having said that, an agency can get you in front of unique or high-profile clients which could really kickstart your career or take it to the next level.
There are many decisions to make when deciding if a speaker agency is right for you. Think of it as one of the many tools at your disposal to get your speaking career off the ground and give it wings to fly.
Running a business can be rewarding but filled with long hours and endless decisions. It can leave one wondering if they are truly maximizing their abilities and continuously moving their goals and objectives forward. A business coach can assist in giving professional advice in the oversight of a business. What do they do and how can they help?
A business coach can provide training in overall strategy planning, marketing implementation or financial forecasting including sales, cash flow and employee compensation. Coaches interact with the owner on a regular basis to discuss their motives and goals and keep them on track.
The choice of a business coach is important. The person who will guide you and your business should be someone who can:
Relate to you personally and you feel comfortable disclosing your business inner workings
Keep you on track and accountable for meeting your goals
Genuinely interested in your business and its success
Has a mentoring mentality and can lead by example and provide solid problem solving
Be completely honest with you and help you see the big picture
Business coaches can also link you to professional organizations, work with you as your business transitions and grows, show you tools for a work-life balance and encourage you along the way.
Three ways a coach can help you succeed is by:
Get you motivated
If you are feeling stagnant and out of fresh ideas, a coach is really helpful in stirring up new concepts and strategies. A different perspective can push you to new heights with ideas you would not normally conceive of.
Push you out of your comfort zone
Business coaches can entice you to try new ideas even when you have hesitations simply because you aren’t accustomed to the idea. They can provide pros and cons and help you work through the idea and how it could be implemented. Getting you through a mental roadblock is a key part of what a coach can do.
Help you prioritize your business goals
Being pulled in many directions is the life of a business owner! But, prioritizing business and personal is essential to stabilizing the business and seeing it grow. A business coach can help you determine what is important to your business without sacrificing friends, family or the hobbies that mean the world to you.
Business coaches can bring support and confidence to an existing business that needs a boost. They will help you focus your resources and expertise to better align with your core goals for the best chance at success.