Seeing is believing. Show and tell. Familiar sayings that simply means skeptical minds need physical or concrete evidence to convince them. The same could be said for the professional speaker. You can talk about how great your presentation skills are or you can show a skeptical prospective client how good your skills are.
According to Caroline Golum’s article, “Why a Live Video Strategy is a Must-Have for Marketers”, 59% of executives would rather watch a video than read the same information. If seeing is believing, feast your eyes on these three reasons why speakers need a video.
1. Be a showoff!
Put your presentation skills on full display and show prospective event bookers that you have what it takes to deliver a compelling speech that will leave the audience captivated. Video is your friend and your calling card.
Having a professional, glossy video helps you to cut through the clutter and get noticed in a competitive landscape. Corporate-sponsored events want to know that their presentation dollars are spent on a speaker who can deliver a ‘wow’ factor so they actively seek out candidates who have videos of their work. Don’t get left out!
To get the biggest bang and leave an Everest-sized impression, tape in front of an audience. You can edit the footage later either yourself or with a professional editor. For an even better outcome, work with a videographer who specializes in live events.
2. Demonstrate value
A video speaks volumes to your expertise and quality. Prospective event planners will want to see you in a clear, neatly edited, and straightforward piece. Compile a video reel filled with an assortment of your previous work. To begin, take 2-3 minutes to showcase any live presentations. Use the rest of the time to include any books you’ve written, testimonials, or media interviews.
If you are using a TEDx style format, keep it to around 18 minutes. When taping a corporate presentation, you may have a much longer time slot to fill. That’s okay. Tape the entire presentation and use it in multiple ways through clever editing. If you have a professional videographer, they could also edit the footage according to your needs and your budget.
3. Brand building
The exciting part about having a video is that this medium is perfect for creating targeted brand messages. Create one-minute or two-minute segments that touch on key ideas in your presentation and pepper those videos throughout your social media feed. Track any metrics for the videos such as likes, shares, and comments. Use these video vignettes to understand what part of your message resonates with your audience. Like a virtual focus group, you can test portions of your message with a virtual audience and adjust for a live audience based on interaction from your social media followers.
Just as you outline your presentations, outline what kind of atmosphere you want to project in the video. Is your brand upbeat or is it serious? Set the tone through background music and let your brand speak for itself. Your audience is more likely to watch content more often. Videos expand your name recognition and your message making your content more likely to be shared. So, prepare, be personable, and get ready for your close-up!
Producing informational or promotional videos is commonplace now and not just the domain of professional cameramen or national brands. If you are a regular viewer of YouTube, you can see a wide variety of tutorials, music and other types of videos made by ordinary people that look great. How do they do it?
If you are seeking to create videos for your business or product, you don’t have to spend an arm and a leg to get it done. Look for these low budget options to get it done:
Cost effective video recording equipment is in the palm of your hand. Use your smartphone for recording! Most of the latest models incorporate high definition video for crisper footage.
Use an external microphone for better sound quality when using a phone for your video needs. There are options made for smartphones that will help even out the sound quality and provide a professional audio sound.
Use a tripod for stable shooting.
Find a good editing software. Programs such as iMovie may come with a computer but if you have a few dollars to spend, look into a software program like Final Cut Pro or Sony Vegas Movie Studio. These types of programs are easy to use, have more advanced features to dress up a video.
If your video would benefit from still images, use your smartphone to take photographs. Again, the latest models have high definition cameras that can take clear photos that can be added to the video.
Look into a lighting kit. For a few hundred dollars, you can find a kit at a big box home improvement store to use when filming. Lighting is key to the ultimate look of the video so invest in a good kit.
A well-executed video will enhance your business. The opportunity to use video as a tool to build your expertise and showcase your wares is well worth the investment. You can indeed get a dazzling video on a budget that will “wow” your viewers!
The overall audio of a podcast is so important. Just as important as the business you may be prompting in the podcast. Think of it as a brand extension and think of how to get the most out of the opportunity to expose your brand to a target audience. If you are going to do a podcast, the best way to maximize the brand is through effective, clean and concise editing. A podcast needs some work after the raw recording is completed and this is where editing can polish up the rough spots and make your brand shine.
Here are five tips to keep in mind that can affect the editing your podcast:
Have the right tools and know how to use them
There can be a learning curve when starting out using editing software. With that in mind, learn how to use it. Take on online classes or view tutorials whenever possible. Use templates when you can to streamline the process. Free tools are ok but just like any technology, the newer it is, the better it will perform so upgrade when you can afford to do so.
Plan your podcast
Spontaneity can be great when the ramifications are small or you just want to have a little fun. Not so much when you face laboring through editing a podcast. You can cut down on editing by doing it right the first time meaning structuring the story angle and what kind of content you want to discuss, where you want transitions and lead-ins to occur and know the subject matter well so you can have a smoother conversation. You may want to create a loose script to help guide you.
Perfection is NOT necessary
Podcasts are meant to be approachable and express a one-on-one relationship with the listener. Don’t edit the content to within an inch of its life by taking every single little mistake out of the podcast. Again, planning the podcast should help reduce this but should you have too many “umm” or “yeah” word in the audio, don’t try to take out all of them. Relax a little and edit out the major distractions and keep a few minor missteps so your listener knows your human!
Allow for extra content
Record more material than you think you need. Industry standards suggest that for every 5-10 minutes of recording, it will yield one minute of audio after editing.
Make corrections when recording
You can make corrections while recording if you simply restate the information in its entirety. If you know you want to restate your last sentence, pause then restate it. When you go to edit, you can easily edit out the incorrect phrase without affecting the corrected phrase.
Editing a podcast with attention to detail but with room for a more organic feel is key to a podcast that sounds approachable and entertaining.
Podcasts are becoming a widely used and a very popular format for businesses to interact with a target audience. There are many reasons why podcasts are on the rise and the benefits you can get from utilizing one. There are also downsides to this medium. Here are a few pros and cons for the beginner podcaster to know:
You have exclusive attention to your listener and an array of opportunities for a listener to tune in. In our multitasking society, podcasts fit perfectly into anyone’s schedule so they can listen during their workout, while cooking, while driving or any time they have down time. How is that possible?
Because podcast can be download to your computer, MP3 or burned to a CD. Your audience can download podcasts for free most of the time and if they sign up as a subscriber, podcasts can download automatically so it’s easy to engage. Why is this engagement important?
Listeners who subscribe to podcasts and listen regularly, listen to this format more than any other audio format including radio and music they own. You can build a brand loyal audience with a well done, well-crafted podcast.
With the good there must come the not so good. Podcasts can be a detriment when:
If you don’t have time to be consistent, don’t bother doing it. Like any other form of content media, you need to produce podcasts on a regular basis or risk losing your core listeners. It’s time intensive so map out a schedule of recording and editing and be on top of delivery a quality podcast often.
Not only is a podcast a time investment, it is also a technology and equipment investment. Unlike most awareness campaigns you would be accustomed to undertaking like social media or email marketing, podcasts require equipment like a microphone, editing software, hosting services and script writing. There could be a learning curve on using editing software so be aware of this.
Another time investment to be aware of is the marketing of a podcast. Unlike social media content that can gain traction quickly and widely, podcasts are not extremely searchable so you should create a marketing strategy for building awareness of the podcast.
The good news is that podcast content is fueled by your imagination and passions. It leverages your personality and sensibility to draw in the listener. They are fairly easy to execute as long as you have basic computer knowledge. Go for it and make your lasting mark with a podcast.